In the long history, each culture has its own unique expression and inheritance path. Maotai West Lake Range Rover Series Wenchuang Liquor contains the ingenuity of Maotai and the spirit of the West Lake landscape. The cultural blending of the two and the resonance of each other's spirit are the exploration of the perfect integration of tradition and innovation, which not only represents the excellent quality of Maotai, but also carries the profound connotation of West Lake culture, and is also the pursuit and yearning for a better life.Maotai 1935 adopts the tea white in Chinese traditional colors, which is a symbol of implication, introversion and nobleness in traditional culture, as if snowflakes gently cover the broken bridge in winter, giving it a layer of implicit and pure beauty; One is cyan, which is one of the "five positive colors" in Chinese traditional color culture, giving the bottle a quiet and profound aesthetic feeling, as if it were accompanied by the beautiful scenery of the West Lake and the three pools printing the moon at night, and an encounter through time and space.Product design culture sharing and tasting skills explanation
Xin Chen, secretary and chairman of the Party Committee of Zhongda Group Co., Ltd., Luo Chang and Li Jing, members and vice presidents of the Party Committee, and Xu Binyi, secretary and chairman of Zhongda Yunshang Co., Ltd.; Ji Keliang, the old leader of Maotai Group, Wan Bo, member of the Party Committee and deputy general manager, and Xiang Ping, member of the Party Committee and deputy general manager of Maotai Liquor Co., Ltd. attended the event."In addition to letting consumers feel the quality and appearance of products, the profound cultural charm behind it is very important." At the press conference, Zhang Chaoyang, chief designer of Maotai Industrial Design Center, believed that Maotai's meeting with the West Lake was the ultimate expression of oriental poetry and romance. At the same time, the Maotai cultural taster introduced the characteristics of the wine body and tasting skills in detail, so that the guests on the scene could immerse themselves in the mellow charm of the West Lake.Product design culture sharing and tasting skills explanation
At the other end of China culture, Maotai liquor is the representative of China liquor. Its brewing technology is in line with the weather, and it has experienced four cycles of spring, summer, autumn and winter. Under the careful inheritance of craftsmen, it has lasted for a long time in Mika, becoming the "extreme of Chinese wine culture" and also in the national intangible cultural heritage list. The brewing process of Maotai liquor is a harmonious dialogue between man and nature, and a joint brewing of ingenuity and time. Every drop of Moutai contains the wisdom of artisans and natural gifts.The winter in Hangzhou is getting stronger and stronger. Near Xiaoyingzhou, the scenery of "Three Tans Reflecting the Moon" is pleasant. Three gourd-shaped stone pagodas stand on the sparkling lake. After the bright moon rises, the moonlight and the tower shadows complement each other. In the north of the West Lake, one end is connected with Beishan Road, and the other end is connected with the broken bridge in Bai Causeway, which makes people look forward to the "snow-broken bridge" scene in Chu Qing after the snow, which is particularly beautiful. From the dawn in Su Causeway to the autumn moon in Pinghu, from the broken bridge to the setting of Leifeng, every scenic spot in the West Lake bears the historical memory and cultural heritage, witnessing the historical changes and cultural prosperity of Hangzhou and even China. Lake legend, which is characterized by "famous mountains, famous waters and celebrities", has also been listed in the national intangible cultural heritage list.Text/Photo: Ren Xu
Strategy guide
12-13
Strategy guide 12-13
Strategy guide 12-13
Strategy guide 12-13